Katy Sandifer is a copywriter and editor who wanted a brand identity for her new online business that championed her big three values in business: excellence, efficiency, and integrity. Katy is one of the warmest, most approachable, most positive people I have ever met, and I knew I wanted to give her business a brand identity that embodied those things. The script keeps it a little feminine while the retro caps make it feel trustworthy and rooted. And that color palette? Nostalgic like campfires and good conversation.