A minimalist brand designer
crafting values-based, holistic visual identities rooted in simplicity & personality. 

I live in central Texas with my husband and puppy, and I help small businesses tell their stories & connect with their dream clients through minimal, meaningful, thoughtful, and authentic branding design. I’ve been saved by Jesus’ grace and am learning how to invite Him into my home and business life every day. I own more blankets than is probably healthy, I’m at my yoga studio more often than the grocery store, and I’m a complete nerd at heart (I play Magic: The Gathering if anyone is familiar!) I can’t wait to get to know you! 

Hi! I'm Jen (and that's Milo).

We might be a good fit if...

You want clarity on how your business stands out visually.
Your brand needs consistency across social, web, and marketing.
You're ready to feel confidence in your brand's visual identity.
You crave connection with the clients of your dreams. 

Let's work together. 

STEP 01: THE Brand identity design package

Brand identity design is the process of research, design, and refinement that produces a visual identity for your brand. The elements listed below come together to embody your business’s values and personality, attracting and converting your ideal client and making your business professional and trustworthy. This package includes two collateral pieces of your choice, such as a business card and pack of social graphics—but this package can always be customized to your unique needs. Time frame: 6 - 8 weeks.  

PRIMARY LOGO • SECONDARY LOGO(S) •
LOGO MARK(S) • PATTERN • COLOR PALETTE • FONT SYSTEM • 2 COLLATERAL PIECES OF YOUR CHOICE • MOODBOARD • BRAND STRATEGY DOC • COMPLETE STYLE GUIDE

Starting at $2,300 (Payment plans available)

STEP 02: A La Carte collateral 

Need something additional? I'll work with you to customize your package or add on any extras. These items are reserved for clients who have purchased a Complete Branding Package.    

E.G. BUSINESS CARDS • SOCIAL MEDIA GRAPHICS • CLOTHING DESIGNS • ICONS MARKETING MATERIALS • AND MORE

Prices vary depending on your needs.

Tell me about your project

Tell me about your project

Working with me looks like this.

PHASE 02: DEVELOPMENT

PHASE 03: REFINEMENT

PHASE 01: Discovery

My process is strongly rooted in the discovery phase. I get to know more about you and your business during an introductory call. I then research your audience and market. I’ll present you with a comprehensive brand strategy that includes a business, audience, and competitor overview, “buzzwords,” and a visual moodboard. 

This leads us into the brand development phase where I design and present you with a well-rounded and holistic brand package. I present one initial concept document, fleshed out with all secondary logos, marks, and patterns. I’ll also show you examples of your new brand out in the world so you can visualize what it would look like in action.

Through each of two refinement phases, I gather your feedback and make adjustments as needed (although most of my clients need very few or no changes). I then put together a comprehensive style guide, package all files, and send you off to proudly display your new brand and run your businesses with a renewed sense of excitement and confidence.

let's get started

Kind words from my kinda people.

"My business was barely conceptualized before working with Jen. Now, I feel like I have more of a sense of purpose moving forward. I was surprised at how detailed the process was! There was a thorough questionnaire and so many things were taken into consideration. Jen is not only extremely professional and talented, but she is a fantastic human as well. She will work with you to make sure that your business is well-represented with visuals that exemplify your ideals."

- Katy Sandifer, Word Works by Katy

Kind words from my kinda people.

"Before working with Jen, I had a general idea of what I wanted my brand to look like but nothing specific. I was impressed at how effectively she translated my loose mish-mash of ideas into a specific look. Jen does excellent work, is a pleasure to work with and is a really cool person."

- Marcus Hirschfield, Rubicon Print Shop

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